Love's Worth the Fight - Nintendo

Usually, the sites of institutions that provide financial services are full of information. Our goal was to provide the maximum of information to potential customers of Webflow, but to do it in a stylish and modern way.

Minimalism combined with elements of french typography and brutalism helped us to realize the site exactly as we imagined with the client at the beginning: visually restrained, but stylish. Informative and pleasant to use, with an elegant aftertaste of a serious financial institution.This project has as objectives the development of a communicative strategy applied to a service or product, using the resources of the design practice applied to the scope of the project.

From here, a strategy based on the concept “Love’s worth the fight” was developed that aims to highlight the idea that Wii strengthens love, this being the value proposition for which he opted after his analysis. For this, the strategic line of communication was developed, taking advantage of the opportunity that the Wii company opts for innovation and imagination, enriching the emotional and physical health of the user public.

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Design & Communication

We develop a strategic communication project for the Wii U console (from Nintendo), after analyzing the environment, defining target audiences, determine the communication objective, establishing and defining a strategy of segmentation, branding and positioning and establish appropriate channels to meet goals.

At the same time, redesign all the necessary aspects of the brand in order to communicate the new message and increase sales through the conclusions obtained in the studies.

The result was a proposal of a Wii U Olympic Games for couples, with the claim "Love's worth the fight"

Together with Lorena De Ferrari, Romina Jahn and Melissa Matias

Applied Design Project, MUDIC - ELISAVA, October 2014 - February 2015

ELISAVA - Barcelona School of Design and Engineering

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